HOW WE WORK
The process of turning your ideas into beautiful published concepts happens in 4 phases:
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We partner with you to define the editorial scope of your concept, develop an in-depth project proposal, and create sample pages to showcase your content. We guide you editorially and visually at every stage to ensure your proposal is strong, unique, and beautiful. If your project calls for photography or illustration, we find creative professionals with the skill and style to bring your concept to life. Our design team works with you to create a look for your project that you love. This process can take anywhere from 5–12 weeks, depending on the scope of your project and your bandwidth to collaborate with our team on moving forward.
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Our team of publishing professionals pitches your proposal to the perfect editors at top publishing houses capable of making real offers on your project. We field all responses and guide you through the particulars so you understand the benefits and contractual obligations of any offer. Once you choose a home for your project, we handle all contract negotiations in conjunction with any legal services you wish to involve on your behalf, ensuring the best possible publishing deal for your concept. (3–6 months)
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Once your project is sold, we work with you and the publisher to finalize a manuscript. We create a realistic timeline for production, art direct photography and illustration aligned with your vision, and design your project cover-to-cover. Throughout the process, we work closely with you and your team to bring to life your book, as you imagine it. We help you understand every editorial decision and ensure you are able to review every aspect of the project. (9–12 months)
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Once your project is delivered to the printer, it’s time to plan a press and promotion strategy for publication. Your Indelible team has a vested interest in the success of your project, and we do all we can to assist you in the promotion of your book. This can include the design and production of preorder campaign assets, social media announcements, and book tour communication pieces. (6-9 months)
Head over to Published and Coming Soon to see what Indelible can do, and get in touch if you like what you see. There's nothing we love more than helping passionate brands, creators and companies execute their vision in vibrant published works–let's collaborate and bring your project to life!
MEET OUR TEAM
Dinah Dunn
Dinah began her career in book packaging at Byron Press Visual Publications and Downtown Bookworks and then spent more than a decade as a senior editor of illustrated nonfiction at Black Dog & Leventhal, originally distributed by Workman Publishing and then acquired by Hachette Book Group. Dinah also writes creepy illustrated nonfiction for children, including Spooky Cemeteries, which won the 2009 Children’s Choice Book of the Year Award.
Outside of her work with the Indelible team, her books include:
Bob Dylan All the Songs – New York Times bestseller
Get Ready for School series – More than a million copies in print
The Gilded Age in New York – Conceived, edited, and photo researched
Skyscrapers – Updated and redesigned backlist bestseller
Billy Crystal’s I Already Know I Love You – #1 New York Times bestseller
Carol Bobolts
After graduating from The Cooper Union, Carol worked at Pushpin Lubalin Peckolick, and the Design Center of Cooper Union, eventually becoming the art director for Atlantic/Elektra Records. She co-founded the agency Red Herring Design in 1990, which has won awards from The Society of Publication Designers, AIGA, Print, Graphis, Communication Arts, and has been nominated three times for a Grammy Award for best packaging design. Her recent work includes book & cover design for The Curious Reader: A Literary Miscellany of Novels and Novelists by Erin McCarthy and the editors of Mental Floss and The Skies Above by Dennis Mesereau, coming soon from Mountaineer Books.
Outside of her books with the Indelible team, her work includes:
Joan Rivers Confidential – New York Times bestseller
The Birth of Soul – Ray Charles CD Box Set
Tracy Chapman – Debut album
Angels In Africa – Top 10 Photography Books of the Year (The Guardian, UK)
Alice Waters and the Trip to Delicious – Starred review, School Library Journal
Andrea Duarte
Andrea joined the Red Herring team in 2000. With a passion for photography and culinary arts, Andrea found the perfect project in the rebranding of Culture, an award-winning magazine about cheese. Besides having a strong background in publication design, she specializes in creating eye-catching packaging solutions for music compiliations and corporate marketing promotions for clients that include A+E Networks and Time-Life Music. Her recent work includes book & cover design for The Awesome 50 States by Dinah Dunn and Grounded: A Guided Journal to Reconnect with the Power of Nature–and Yourself by Patricia H. Hasbach, Ph.D.
Outside of her books with the Indelible team, her work includes:
24/7 Science Behind the Scenes series - designed and photo researched
Jen Quinn
Since joining Red Herring in 2013. Jen has honed her creative expertise for nearly a decade on a range of editorial, publishing, print and digital communications for global brands such as Valrhona Chocolate, Culture Magazine, Rogue Creamery and Slow Food USA. Her time at Indelible has been spent bringing the work of unique creators to publishing audiences, with an emphasis on culinary, science and mental health. Her recent work includes book & cover designs for Finding Your Person: Even If It's You by @annnexmp, The New Art of Coffee by Ryan Castelaz, 100 Animals That Can F*cking End You by Mamadou Ndiaye and Cheese Sex Death by Erika Kubick.
“Anytime I meet a content creator who wants to write a book, I immediately refer them to Indelible. I don’t know how I would’ve written mine without them! They held my hand every step of the way and made the process so straightforward, plus they made Cheese Sex Death look absolutely stunning and on-brand! I am forever grateful and can’t recommend them highly enough.”